START HERE – Build an audience Connect with people around you (online or offline) that share some of your values and interests. You need to build a bridge between “i/me/myself” and how it assists “we/us/ourselves.” Contribute to what they post and share online. Build a conversation with them. First and foremost, try to understand them. …
Tools for the New Paradigm Online Presence A curated list by the Spiritual Software Engineer Updated: May 2021 Analytics Tools Goolge Analytics – free, but you pay with your data. I still use this one, just because they are really good and what they do. Mamoto – is free but you need tech skills to …
I am getting close to 20 years of putting together websites for myself and other people, and I have seen a shift happen with email, both in what is possible and what the expectations are. In the “old days,” you would get a hosting account for your site, and the email would magically work every …
The Problem: you are using email to respond to customers and website visitors, making it difficult to keep track of a longer conversation. The Solution: Use a CRM tool (a customer relationship management tool) I have been looking for a long time for a good CRM solution that can offer a unified view of what …
Many of our interactions have moved online. We have to schedule our meetings online and have online events. And I see a lot of things that we can do better! 1. Online is not the same as offline but with a computer Offline appointments require a higher commitment. You have to go to the meeting …
If you are looking to spend less time booking sessions with your clients or choosing the best time to meet, then you might want to use these tools: Calendly and Doodle. Use Doodle to select the best time. With Doodle, you can create a poll with times when you are available, and you can share …
This title caught my eye on the web. I have been thinking about it ever since. It is a brilliant title because it immediately shifts your thinking about what you are building and for whom. When you are setting out to build a website before you answer the tough questions of what’s it for and who’s …
What would you do if you had an unlimited budget? Answering this question is a very useful exercise to see what you could get for your online presence if you had an unlimited budget. To make it easier to digest, I will divide this exploration into a couple of categories. Performance Load balancers – for …
I should not have to write this, but testing your web application is very important, especially if you care about your brand being perceived as premium. And by testing, I don’t mean “does my homepage load fine?”. I mean the comprehensive end-to-end testing and stress tests to ensure your app still works when that marketing …
There is no such thing as the right price for a website. You can have something for any amount you budget. It may be better to shift your question to “Why do I want a website in the first place? What do I expect to accomplish?” Once you find your answer, it will be much easier to …
