The way you think about sales dramatically impacts the growth of your business. When you are finding a customer to make a sale, you are thinking short-term, about promotions, about putting your product in front of many people so that someone would buy. And then you rinse and repeat. But when you make a sale …
I created a research project to answer the question “What do Spiritual people want?” by looking at the websites of the Spiritual Masters of our time and specifically the section “above the fold” (what do you see when you land on the page.) To get a more balanced idea, I chose a sample from people …
One day I went to visit my old grandfather. When I got there, he asked me if I could help him chop down a tree in the backyard. I said “yes,” so he gave me his ax, and off I went to do the job. At the time, I was practicing Aikido for a little …
If you’re in a hurry, the answer is “no,” but if you would like to know why then keep reading :). When I began my journey into the CMS world many years ago, my first accidental choice was Mambo, leading me into Joomla. And I have been a Joomla fan until circumstances forced me into …
More than 15 years ago, a friend of mine pitched me this idea: “Let’s band together and create a CMS (content management system) app that people can use to build their websites.“ My reaction? “That’s dumb! Why would you create a paid CMS app when you have WordPress and Joomla that are feature-rich and free? How …
A mistake that I made more than a couple of times is to have a “bright idea” and to start implementing it right away. This approach is a problem because I had an audience of ONE. A much better approach (that I learned from Seth Godin) is to have a bright idea and send it …
As a lone wolf, I take great pride in doing things by myself. But since I became a father, the stupidity of that was obvious. While it can be fun and challenging, it is also very slow and inefficient. We don’t have unlimited time, so the choices we make on spending time matter! Learning from …
What will you do today to grow your online presence? Every day you have thousands of ways to answer that question. You could follow this or that process. You could hire this or that coach. You can choose to do nothing. You can choose to focus on this aspect and ignore the rest. So how …
My latest insight is that you grow faster, and it’s more fun (and challenging) when you have a community! Because of that insight, I am consciously looking at how other people are building their communities, and, being the software nerd that I am, my attention goes to online communities. A new player around the block …
I don’t see many people speaking about this, but artificial intelligence will fundamentally change how we do business. It is already happening behind the scenes, but it is only visible to those who work in this field. Here are some examples. Infinite Personalization. Any decent newsletter service allows you to personalize the message to include …
