The importance of having a strategy

This is the story of how it took me way too long to be where I am today. And the reason for that is because I refused to understand the power of having a strategy.

I don’t even have the excuse of not knowing this information. Book after book, coach after coach would bring this up I would not get it.

I was stuck in the mindset of “I will do it my way!”

As you read this, you may do as I did and ignore the power of a strategy or maybe you will be different and make better choices :).

The reason I finally see the benefits of having a strategy is because now I value time more than anything else. If you don’t value time, a strategy will seem to just get in your way!

A good strategy saves you time

A useful analogy is to think of a strategy like a roadmap. Say you want to get from point A to B. You have multiple options on how to do it, and two of those are to use a map or to explore your way towards the destination.

The exploration part still feels enticing to me. It is fluid, it is playful, it is unpredictable, and who knows what you may learn or discover along the way.

But when time is of the essence, all these positives turn into negatives, especially being unpredictable and possibly never reaching point B.

These days I am much more consciously strategic, and I am choosing more carefully where I go exploring!

How is all this related to your online business

If you value time, a good strategy will get you to where you want to go much faster. Something as simple as being told on what are the best tools for the job can save you enormously in the long run.

Things like choosing your hosting provider, your website builder framework, how you send emails, how to deal with eCommerce, how to do tracking, and how to create a growth plan. You can learn all these by yourself, or you can hop on a strategy call, and in one or two hours you can have them. Then you are free to develop your business.

Strategy can compress time by a factor of 10, 100 and sometimes even more.

So, do you still want to spend time exploring and figuring things out? Or are you ready to buy a map? Either choice is a good one, as long as it is a conscious choice and you understand what you gain and what you lose :).