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Buying Time

There is always a chance for you to make back the money you lost, but lost time is lost forever.

I often talk about our time as a non-renewable resource, and while you cannot buy more time, you can always save time. 

You do this by buying the time that other people have spent learning to do what you want to do today. 

And it compounds: the sooner your start, the faster you will go. The later you start, the harder it is to catch up. 

There are two parts to our life: the part when you have more time than money and the part when you have more money than time. 

I am talking to those in part two because while you are in part one, you trick yourself into thinking there will always be more time.

Invest in Yourself

Use some of the money you have to buy the information that will put you in the fast lane. Hire a consultant, do a strategy call. 

Our egos will trick us into thinking that we know what we are doing and we don’t need someone else drafting a plan for us or reviewing the one we have created. So we end up making mistakes that we could have easily avoided. 

I believe in learning from mistakes, but it’s best to learn from new mistakes instead of rehashing the same territory. 

Ask yourself: has anyone else done this before? What can I learn from them? How can I take that and go farther? 

Use tools like Udemy or Skillshare. Get to know who is word-class in your field and follow their content. Hire them if you can afford it. 

Most people are willing to spend thousands of dollars building a website, but they would not spend $300 to hire a consultant first. What do you do if you realize it is the wrong audience, the wrong tech, or that you are too late at the end of building your website? At that point, you realize how cheap and effective it would have been to get on that strategy call.

What I do today I could have done ten years ago. Instead, I chose to poke around in the dark instead of asking for directions. Yes, I learned what I learned deeply and profoundly, but is it worth ten years of my life? My older self says “no.” I can only imagine where I would be today if I had a ten-year headstart. 

And it is not only about you. The longer it takes you to get your act together, the longer we miss your contribution. 

Buy a map, get a compass, hire a guide, and then go where no one has gone before. 

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