I don’t see many people speaking about this, but artificial intelligence will fundamentally change how we do business.

It is already happening behind the scenes, but it is only visible to those who work in this field. 

Here are some examples.

Infinite Personalization.

Any decent newsletter service allows you to personalize the message to include the customer’s name and other personal data. But with AI, this can go so much further. For example, a color theme can be automatically selected for each user based on the time of day the email goes out and even the reader’s mood. The message will be sent in their mother tongue using a perfect translation. 

The presentation of your site will be uniquely tailored to each of your visitors or customers. 

This fine-grained personalization is impossible for a team of humans to handle, but it is trivial for an AI, especially when you aggregate data from multiple sources. It may not be possible for you, but you can bet the big guys are working on it. 

Each of us will begin to see and interact with their unique and custom version of the Internet. 

Next is the “No Code” “No Design” options. 

You will be able to describe to an AI system, in natural language, what you want to offer and to whom, and you will instantly get an app and a website built for it. AI will render most developers and designers obsolete and lower the barrier-to-entry for many inspired entrepreneurs and creators. 

Can a computer do it?

Your offer should be something that cannot be easily explained or described.

If you can explain it easily, then a computer can do it much faster than you and at a near-infinite scale. 

I believe most businesses will be surprised to wake up being obsolete overnight, but some pay attention and position themselves to take advantage of the upcoming tide.

Critique

There are some examples on the web where the AI is really dumb or comes up with solutions that make no sense to us humans. It is also said that AI will never be creative. 

We can add this to the long list of things that we previously thought a computer could not do. 

The development of AI (as with most things related to computers) has an exponential development curve. This means that the distance between a “dumb AI” and a superintelligence is not as long as we might imagine. 

We can choose to leverage this new powerful tool or resing to watching others do it.