Are you looking to create an online course or a coaching service? Let’s explore if Teachable is the right platform for you.
The Short Story
- You don’t need to worry about technology.
- You can create landing pages to promote your course.
- You can integrate it with other platforms (using Zapier).
- It has dedicated features for selling coaching sessions.
- It is effortless to scale your business.
- There is a basic blog tool that can help to create awareness around your business.
- There is a monthly fee that you need to pay, regardless if you make any sales. (Starts at $39/mo)
- You can remove the Teachable brand starting only with the Professional plan.
- It has a 1.8/5 score on Trustpilot reviews because of bad/slow support. (It does much better on Capterra with 4.5/5)
- Their free “Get Started” plan is very limited. It is just a quick test drive.
- Don’t expect to publish a course on Teachable and then wait for the money to roll in. You still need to bring an audience.
- Before creating your course, look for other classes like that on the platform. No competition may signify that there is no audience, or the course is not a good fit for Teachable.
The Long Story
Spiritual Teachers can use both courses and coaching services to share their insights with an audience and elevate the Consciousness on our planet.
Working with a platform like Teachable can help you get started because they do all of the heavy liftings when it comes to technology. You don’t have to worry about hosting, disk space, performance, video embeds, bandwidth limitations… none of that technical jargon will matter to you.
There is some learning involved because you will need to use their Admin user interface to build your course and the sales page, but it is clear enough, there are video tutorials, and you don’t have to be a developer to understand it. There is also available support, but there are some concerns here with how fast they will respond.
Take a moment and let this sink in, just how much Teachable takes off your hands. If you are not a tech person, building a website and maintaining it, and connecting with all the various tools you will need, can quickly grow to be your highest cost—both in time and money.
Let’s talk money
The price for the basic Teachable plan is $39/mo. That can seem like a lot, but you don’t have any of the upfront costs you would have with building a website from scratch. And if you opt for yearly billing, you get a better price of $29/mo. That adds up to $348/year. But will not pay for hosting, or a template or a developer to help you build a custom site. (As an aside, even paying $99/mo for their professional plan is still a bargain compared to the costs of maintaining your own website).
If you plan to use this platform, you need to be serious about it. You cannot just start an account and forget about it. The monthly fee will continue to fly out of your pocket regardless if you make any sales or not.
With a course or coaching session priced at $40, you would need to sell at least one copy per month to pay for Teachable. With a conversion rate of %1, this means that you need to bring 100 visitors a month to your course sales page, to get that sale.
However, you will not buy the tools and spend the time to create a fantastic course to just pay for itself. You will have a monthly revenue goal much higher than $40.
Let’s assume you are aiming for $1,000/mo. That means 25 sales, at a 1% conversion rate, it works out that you need to bring 2,500 visitors to the course sales page each month.
This model is simplified because you will also have some refunds. And you will also have referrals that will have a much higher conversion rate.
But you now have an idea of the size of the audience you need to generate this kind of revenue.
And this brings me to an important point: whether you choose to develop a website or choose a platform like Teachable, you are responsible for building this audience and sending it to your sales page.
The Marketing is on You
If you are starting from scratch, with no audience, I would suggest using Social Media to connect with people you could teach and build that audience.
And you do that by sharing your expertise for free and being generous with helping other people solve their problems. At the same time, you build up a library of questions and answers, and you are continually asking for feedback from your audience.
Eventually, you will get to a place where you can say: “Hey, it looks like many of you are looking to make quick progress in this [area]. Would it help if I create a course for it? Would that be valuable for you? And does a price point of $xxx make sense?” and see what kind of a response you get. Alternatively, you could ask if you set up a coaching program may be a better fit.
With this approach, you know immediately if you will have customers or not. And if you do, you will have a bunch of fans cheering you on, motivating you to get it done already! They will also be the ones to send referrals.
When NOT to use Teachable
If you not yet sure what you want, I would suggest testing your idea with some free options, like building a Wix website or a free WordPress one. The problem here is that these options make it easy for you to set and forget about them since they don’t cost you any money. But this will not work. Testing means interacting with your audience, getting feedback, making changes, not just waiting to see what happens. If your plan is to wait, I can tell you what will happen: NOTHING. So don’t even start; you’re better of using that time elsewhere.
If you are good with web technology or have someone like that on your team, you can get much better flexibility and lower costs if you build a WordPress site.
If branding, flexibility, optimization, and customization are critical to you, having Teachable as your “main site” will note work.
Finally, if your vision is to build a custom service, then Teachable is not for you.