“I need help! I have a problem!”: I see a lot of emails with those titles almost every day. And in some cases, these emails are sent to public figures who may have large audiences.
What goes through my head is this:
“Does this person seriously think that their email will be picked out of the thousands and get a reply?”
And the answer is that probably yes, or they would not have sent the message in the first place.
For me, that is selfish thinking and selfish expectations. Especially for someone who has a broader audience, the email situation is asymmetric. There is way more incoming email than one person could possibly read, let alone send a response.
And this also applies to social media communications.
I am writing this post here because I have seen a similar trend in the business world where people send messages asking for a job or offering their services to anyone who has a contact form on their website.
These messages boil down to: “Hey, I am intrigued by what you do, can you hire me?” or “Hey, some nice content here, do you need SEO on the website?”
How would you feel if a stranger came up to you on the street and said that to you? Would they seem trustworthy? Would you think that they genuinely have your best interest at heart? Would you be eager to work with them?
I understand that sometimes crises happen. I know there are situations where you desperately need to put food on the table and keep the lights on. But the problem is that everyone else also has their own issues to think about; they have their own story running in their head. The fact that you have a big problem, does not give you permission to but in and ask to be hired or offer a service that is not needed. It just creates friction and noise and lowers your chance to be seen as trustworthy.
This shotgun approach has a math justification. It is free to interrupt many people in the information age and demand that they focus on my problem. So, the logic says, I just have to interrupt a lot of them, and eventually, I will get a hit!
If you are doing this, how is it working for you? I bet that it’s not working very well.
The Alternative is to be generous and respectful.
Imagine that you are indeed about to approach a stranger in real life, not online, and you will see how face-to-face interaction changes the dynamic.
None of the short meaningless pick-up lines would work. You would need to show genuine empathy and generosity.
Being generous does not have to be about money. You can be generous with your time, attention, and emotional labor. Before you contact a potential lead, do read their about page, their social media activity. Get out of your head and your problems, and do your best to comprehend their story and problems. Once you feel you have seen the world through their eyes, only then you can go to them and say:
“Hey, I’ve been following your activity for a while, and I know a big launch is coming. Do you need any help with that? I am especially effective at creating and distributing flyers!”
If you were honest with your investigation and were paying attention, your lead was thinking or worrying about this issue. By mentioning it directly and specifically, you show that you care and that you’ve spent the time and the effort of getting familiar with their business and their problem.
Do you see how this would set you miles apart from some just bombing with generic “I don’t care about you, please hire me” messages?
The key to solving your problems is to help other people solve their problems first.
Keep that in mind, when you send your next email or post your next message on LinkedIn. Are you selfish? Or generous?