Marketing is the science of tricking people into buying your products. The above is the marketing definition that I have used for a very long time. I would like to believe that I am an honest person, and I do not trick people into anything, so I stayed away from learning or using marketing. My …
The Dalai Lama opens his present box looks inside and says: “Wow… NOTHING! That’s exactly what I wanted!” If anything would have been in that box it would have been less valuable to him. Or a personal example: when I moved out from Bucharest to live in a village the buyer of my previous home …
“Certainty” is another explanation of why people buy a solution instead of using the free one. In many cases, the paid solution comes with some guarantee. And that guarantee can be as simple as: “If you can’t figure it out, there is a human being here that will help.“ When you can guarantee an outcome, …
I was curious how others designed an online meditation room, and I was a bit disappointed. I looked at the first 20 results from Google. Not all the pages were designed to be a meditation room, but some of them were. But the disappointing part was that the “room” was usually a simple page with …
The way you think about sales dramatically impacts the growth of your business. When you are finding a customer to make a sale, you are thinking short-term, about promotions, about putting your product in front of many people so that someone would buy. And then you rinse and repeat. But when you make a sale …
I created a research project to answer the question “What do Spiritual people want?” by looking at the websites of the Spiritual Masters of our time and specifically the section “above the fold” (what do you see when you land on the page.) To get a more balanced idea, I chose a sample from people …
One day I went to visit my old grandfather. When I got there, he asked me if I could help him chop down a tree in the backyard. I said “yes,” so he gave me his ax, and off I went to do the job. At the time, I was practicing Aikido for a little …
If you’re in a hurry, the answer is “no,” but if you would like to know why then keep reading :). When I began my journey into the CMS world many years ago, my first accidental choice was Mambo, leading me into Joomla. And I have been a Joomla fan until circumstances forced me into …
More than 15 years ago, a friend of mine pitched me this idea: “Let’s band together and create a CMS (content management system) app that people can use to build their websites.“ My reaction? “That’s dumb! Why would you create a paid CMS app when you have WordPress and Joomla that are feature-rich and free? How …
A mistake that I made more than a couple of times is to have a “bright idea” and to start implementing it right away. This approach is a problem because I had an audience of ONE. A much better approach (that I learned from Seth Godin) is to have a bright idea and send it …
