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If only more people knew about my product…

In a community of young entrepreneurs showcasing their ideas, I see this belief a lot:

“If only more people knew about my product, more people would buy and everything it would alright with the world.”

That was also my belief for a long time. 

I knew from the get-go the saying: “The more value you provide for people, the more successful you will be.” However, my brain interpreted this to mean: “Well, my product is valuable (’cause I think so), so the more people buy my product, the more value I provide. So only if more people would know about product…”

Being stuck for 10+ years can be traced back to this faulty interpretation. 

And I look back at my younger self, thinking what could I have told him to understand better what creating value means? And what comes to mind is telling him:

“Nobody cares about you or your amazing product!”

This statement feels like a kick in the mouth, but it summarizes the reality that eventually sank in! It feels harsh, but it can potentially save you 10+ years of being stuck. 

You do not create a product that you then try to sell. Instead, you connect to an audience and create something for them that solves their problem. The “marketing” is built in the product. You already have a cohort of customers waiting to throw money at you and cheering you on! Not because they care about your charming personality, but because you are generous enough to solve their problem!

How come I was stuck for 10+ years, and what got me unstuck? 

One word: Mentors!

Not having a mentor allowed me to believe my thoughts, mistaken as they were. A mentor can look at your situation and give you one piece of advice that changes your life simply because they removed the constraint that was holding you back: “your limiting or confused beliefs.” 

Do the hard and scary work first and start with an audience, which means being OK with beginning with an audience of ZERO.