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Wandering vs Leading

When you start a new project, you can find yourself on any point on the following spectrum: on the far left, there is wondering, and on the far right, there is going straight at a target.

When you are wondering, you don’t know where you want to go. You don’t have a destination. You try this; you try that, your ideas keep shifting, the way you talk about the project keeps shifting, your questions change.

You have this niggling feeling that you want to do something, but you cannot easily articulate what it is. And so you open your senses up for exploration until you discover what you clearly like and you dislike. And a vision starts to emerge. 

On the other end of the spectrum, you know where you are going. You have a map, a plan, and a guide you can call in case of trouble. You are super focused at this stage, your thinking is crystal clear, and your ideas are very stable. You know what is a distraction and what will move you along the path. 

Where are you on this spectrum? 

The way I see it, artists tend to be on the far left side. And they are comfortable in that space of exploration, of the unknown, of continually shifting ideas. It is a place where you are focused on self-discovery, on looking inside to uncover what that niggling feeling is about. 

On the far right side, you find the manager who cares only about the mission, about getting there as effectively as possible. The focus is no longer inwards because the vision is clear. The focus is on the team, on the project, and on being of service. 

In the middle of this spectrum is a place where you have found your vision, so you know where you are going, but you haven’t mapped out the road yet. 

I feel extremely uncomfortable on the left side, the wandering side, where you need to face “not knowing,” making mistakes, and “wasting time.”

I am used to being an A student, which means always having the “right answers” and not making mistakes. 

Being on the extreme right, where you are the manager and just executing the plan, feels more comfortable, but it can also be a place to hide. There is little risk involved. There are little unknowns. And if you fail, you can blame the map or the plan. 

As you move towards the left, things become more and more uncertain and risky. It’s a place fit for adventures—those who are OK with going into dead-ends and having to backtrack and try again. 

No point on this spectrum is better than the others. You can subjectively feel differently about it, as I don’t enjoy the wandering around part, but a project goes through all the phases.

Getting stuck is the problem.

You could wander forever and look busy in your constat search, but how will you sustain that? How will you take care of your family? Or how will you bring positive contributions to your communities?

You can also get stuck in the middle, looking for the “perfect plan” and trying to avoid mistakes. 

The best way to make sure you are making progress is to base your “why” on the good of a larger community. To try to find out how your endeavors will help others, not just you. And then, maybe, you can seamlessly move from crystallizing your vision to efficient execution.

So I ask you again: where are you on the spectrum? And are you making progress, or are you hiding in your favorite place? 🙂 

(credit: ideas inspired by Jonathan Stark – The Business of Authority )

Is this the best way to accomplish our goals?

Have you ever tried to coach a team towards an end goal but failed? Either because you can’t get your point of view across or because the discussion gets sidetracked continuously into things that are not that important? 

I have tried to send documentation to be studied that points at the right solution. That did not work. 

I have tried to use my experience and authority to give them the best solution and move on to the implementation phase. That did not work either. 

I have tried allowing them to learn on their own and to figure it out eventually. That also did not work because of time constraints. 

And guess what the common denominator is to all the failed attempts? Me! 🙂

My thinking says: if they only had the right information, they would see things like I do. Unfortunately, that is not true. As I am discovering, each one of us sees the world through a different lens. Our views may be similar, but they will never be the same

Today I was studying Seth’s book “Stop Stealing Dreams.” And I was fascinated with how many ideas he can share, without giving any advice on what to do! And not only that, but almost every paragraph had me stop and ponder what was said. I could feel the cogs in my brain getting a good workout!

I had to digest the entire book to figure it out finally. And the answer is now simple and obvious. Seth asks a lot of questions, inviting the reader to think for herself!

And the most potent question was:

Is this the best way to accomplish (…insert goal here…)?

This question serves double duty:

1. It makes sure that we know and agree on what the goal is. If we don’t, we need to go way back in our discussion and check and decide on our goals again. 

2. Once we agree on the goal, asking “is this the best way” opens everybody’s mind to contribute in a focused way towards the goal. 

The key difference for me is that I no longer dish out my solutions but instead invite everyone to contribute. The best way that the group finds may be way better than what I had initially thought the correct answer was. We all learn, and we move forward together.

I will definitely give implement this one in my communication.

Is your website really helping your business?

I know this seems like a silly question to ask in 2020, but I still see examples of websites that do not actually help (or not as much as they could).

For a website to be helpful, it needs to have a well-defined goal. And if you can track that, all the better!

Here are some examples:

  • it helps sell your products or services
  • it showcases your experience and expertise
  • builds a community
  • makes a bold statement about a cause you believe in and support

Website vs. Social Media

Social media gets a lot of attention today. It is tempting to focus on building a following there. We all know and follow “influencers” on YouTube, Instagram, Facebook, or LinkedIn. 

But who really owns that audience and that space? Hint: It is not the influencer. It is the social media company. 

On a social media platform, even if you create content, you are still the guest. You are still a product that gets attention back to the social media company. You and your business can be kicked out at any time with no explanation given or a way to get back. And everything you have built can fall like a house of cards. 

This is where your website can help in a big way.

At the very least, your website should build a mailing list as a way for you to be able to contact your audience directly and not depend on “the algorithm” or “boosting” your content. 

Unlike your social media page, the website is yours, and so is the mailing list. You may be forced to change hosting or email providers, but you don’t lose your audience or content, provided you are disciplined with your backups.

A website can be supplemented with a podcast. The podcast shows will also be distributed directly to your subscribers at no extra cost to you. There is no algorithm involved and no need to “boost” your content. A podcast has the added advantage that your distributing content cost does not increase with the number of subscribers, as it happens with your mailing list. You should, however, still invite your listeners to subscribe to your newsletter from time to time. 

The Take-Away

The take-away is that your website should do something, not just take up Internet space.

It should at least:

  1. build trust
  2. invite the user to subscribe to your newsletter or podcast
  3. have a clear value proposition and a call to action on the home page

How is your website doing? Let me know about your challenges in the comment section.

Business Monitor App

If you spend long enough taking care of websites and making sure they work, you will begin to do the same things over and over again. Is the online store working? Can Google access the website? Do the emails go out as expected? Is the newsletter signup box working? Is my website up or down? 

If you have to monitor only one website and it is relatively simple, then you can do this manually, and it is also likely you will quickly notice if something gets broken. But when you need to manage tens of websites, all these tiny checks add up and eat away at your productivity. 

We live in the era of automation.

We live in the era of automation (possibly the age of AI), so there must be a better way, right? 

Yes, it is. 

Any repetitive action can be programmed. To help me out, I have created a web application that I call the Business Monitor App. 

This web app runs independently of all the other websites, and it is programmed to “keep an eye” on them. 

When an unexpected event happens, it sends me an email alert so I can take action if needed. 

I quickly realized that I could go beyond simple server monitoring and do some business monitoring as well (hence the name of the app). 

This improvement means generating a daily report with what has happened on the website in terms of sales, traffic, sources of traffic, subscribers, and social media activity. All this compared to the previous day. It is a handy tool to make sure that you are on track with meeting your business goals. And if any monitored index drops all of a sudden, that is a clear sign of a problem. That becomes highlighted, and I know I need to take action. 

The business monitor takes the guesswork out of how much revenue to expect at the end of the month. Or if the current promotions are working or not. It has made everything more predictable, and you know to intervene soon if it the trend shifts, and it looks like you will not meet your goals at the end of the month. 

On top of the daily report, the app generates a dashboard called “The Business Pulse.” Looking at that page, you can see at a glance where you’re at with what is important to you. Revenue, traffic, user activity, subscribers churn rate, best-performing products. 

Next, I have created some reports that go deeper into the data and link together more websites into aggregated reports. 

Why not just use Google Analytics for this? 

Simply because I like the flexibility of building the reports that are relevant to me and generate the kinds of alerts that I need to take action on. Also, because some of the monitoring cannot be done through the Google Analytics data, and finally, because most reports aggregate data from multiple sources: website databases, google analytics, social media and newsletter service.

This app gives me peace of mind that if something goes wrong, I will find out quickly. And not only that, but scanning the dashboard and looking at the historical trends, I can usually spot instantly what the problem is, saving me a lot of time in having to debug. 

How do you monitor your business to make sure you stay on track with your goals?