Most new entrepreneurs ask the question: how do I find customers?
But that is the wrong question to ask. It puts you in a position of begging the clients to buy from you.
Wouldn’t it be lovely to be able to say instead: “Sorry! We are sold out, but we have a waiting list?”
So how do you get there? Why do people stay in long lines to buy the latest product from Apple?
One word: INSPIRATION
People are not lining up to become customers; they are lining up to become part of a movement, of something that inspires them to take action.
Therefore a better question to ask is: how do I inspire people?
And you can start with things that inspire you and talk about them in a way that might inspire others. You can help solve a difficult problem or assist with a worthy cause. Or you can write your inspiring vision of the future and then ask for help to bring it about.
When you focus on inspiration instead of sales, you shift from a self-centered approach to creating value for others.