If your audience is larger than 10k people, not all have likely purchased the same product or have the same interest in your offerings.
So how do you communicate with them in a relevant way?
Say you want to send follow up emails for a course they got. Or you want to market a related product. Or ask for feedback or testimonials. You don’t want to send the same message to everyone.
Splitting the audience into groups like these is called segmentation.
When you create these segments, you can have different conversations with each group.
You can segment your list manually, but here we are big fans of automation.
The best way to automate segmentation and conversations with your customers is by using “tags.”
When a prospect buys a product, you tag that action with a specific keyword. When they click a link, you can also tag that action.
Adding or removing a tag can then be used inside your newsletter provider to trigger an automated campaign.
For example, the “purchased_product_x” tag can trigger a newsletter series that will be a tutorial for that product.
Or for the visitor tagged with “landing_page_offer_1,” you can trigger a series of emails that will market to them a specific offer.
Later, you can send a special discount to all the customers tagged with the “purchased_product_y” tag.
I hope you can now see the power of segmentation and tagging when it comes to automatic your conversations with your leads and customers.
For this process to work, your newsletter provider needs to support tags and automation around tags. You will need providers like MailChimp or AWeber.
