SEO is a large and complicated subject. And it can feel challenging and overwhelming to get everything right.
However, it is essential to get it right because it affects the “first” impression that your potential customers have when they are about to click a link on Google or Facebook that sends them to you. Not to mention the amount of organic traffic that you will get.
The easiest way I know to add this to your WordPress site in a technically correct way, but a breeze to configure, is to use the YOAST SEO plugin.
I am not associated with them in any way, but I do recommend them as I used them on all my WordPress websites.
After the initial plugin install, it will guide you through a configuration wizard. You will answer simple questions, and in the end, everything is configured for you.
Every time you write a new post, or create a new page, take some time to inspect the Yoast block as it will have recommendations about how to improve your SEO for that particular content.
What I like most is the super-easy way to control the image and description that social media platforms will use with links to my websites. It takes the guesswork out of it, and you can even add different images for different platforms if that is important to you.
Subscribing to their free newsletter is another good way to get free SEO training and reminders to keep your website in shape.