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Are you missing a leg?

As I have started my online business, I have made a lot of hidden assumptions that kept me stuck. 

The most important of them was acting like a highly skilled employee. I was excellent at my job. But the problem was, nobody was giving me a job anymore…

For a long time, I kind of walked in the dark, trying to stumble into meaningful work. Looking back, I realize I was pretty lucky. But luck is not a strategy. 

What I eventually learned was that my business had only one leg, and I was hopping around. 

That one leg was fulfillment. I was good at fulfilling the promise I had made to my clients. I had the skills; I knew my craft!

Shortly after, I had to add another leg. And that was operations. Having to pay taxes made sure I found this leg very fast. 

I did a balancing act on two legs for almost a decade, not understanding why I am not growing. 

My skills got better and better. My relationships with bills and taxes improved. But I was still stuck. 

Eventually, I found that I was missing a leg. And that leg is called “customer acquisition.” 

I know it is obvious now that I can see it, but I was not consciously developing my ability to bring in customers for a long time.

Yes, I would be busy, but I would be busy doing the wrong things. 

Sometimes we get stuck fixing the wrong problem: adding more skill when the issue was a lack of clients, not talent.

Are you also missing a leg :)?