The essence of making a purchase is the belief that “what you are getting is more valuable to you than the money you spend.”
But it is challenging to pinpoint the “thing you are getting” with spiritual products.
It could be access to some teachings, it could be a membership, it could be a personal or a group session where you get some insights, or it can be a form of healing.
In some cases, it can be the feeling of being seen and accepted as you are. It can be a cure for feeling alone or alienated. It can be a way to create meaning and purpose in your life.
It can be a way to increase your self-esteem or to make you feel more worthy. It can be a sense of belonging. A fulfillment of a need for validation.
Most of the above are needs or desires that go deep in our being. And so they are potentially very valuable.
If you are a spiritual seeker you will eventually stumble into the saying that everything you need is already within yourself.
So then the question arises: why pay money for something that you already have?
I believe that it is similar to paying for coaching. A good coach inspires you to discover, nurture and bring forth the talent or skill that is within you. They cannot train for you, but they can give you feedback, they can help you see where you make mistakes, they can cheer you on when you feel discouraged.
Another way to look at this is looking at priorities. When you are giving your money for something you are communicating to yourself and those around you that this “something” is important for you; that is a priority. So spending money on spiritual products can be a way for people to say to themselves that “I am now getting serious about my spiritual development.”
Should spiritual teachings or products be free?
Some say that yes they should. That the information comes from Source, God, Divinity and therefore it should be accessible to everyone. But if that were true, how come not everyone has access to the information already? How come we still have teachers around the world? Why is “Source” only favoring these teachers?
So maybe is not the information that you’re paying for, but instead the guidance, the mentorship, the way showing. The information may be available to everyone, but not everyone is able to easily access that place inside where they know it.
We could argue that those teachers need to eat and that would justify the price, but I disagree. People buy things because they get value out of them, not to feed the teachers. Yes, that is a nice side effect, but not the main reason. It is an energy exchange. The more value the student gets, the more money they are willing to pay. This way the teacher gets more money they can then use to further advance the teachings or to just have a nice comfortable life.
So maybe Spirituality is a business like any other business: where the teacher creates something of value, and the students are willing to pay to consume that value. What do you think?